John West is spending £2m on a campaign to support the relaunch of its Light Lunch added-value tuna range. The 'Marathon' TV ad, which hit screens this month, follows successful 'Bear' and 'Shark' campaigns in 2001 and 2002.
Direct marketing will also run alongside the ads and in-store shipper units are available. The range, which is aimed at women, contains a mix of dressed tuna, pasta, and vegetables.
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