Miller Brands is backing its Peroni Nastro Azzurro brand with a £4m marketing campaign over the next 18 months.
The marketing aims to build on last year's revamp of the brand. The campaign pays homage to the classic Fellini film La Dolce Vita, and includes the first three-and-a-half minute TV ad on More 4.
TEL 0800 700 700
The marketing aims to build on last year's revamp of the brand. The campaign pays homage to the classic Fellini film La Dolce Vita, and includes the first three-and-a-half minute TV ad on More 4.
TEL 0800 700 700
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