Allied Domecq has revealed packaging improvements for its Courvoisier brand. Courvoisier VSOP, Courvoisier VSOP Exclusif and Courvoisier XO will be repackaged over the next few months to enhance the brand’s luxury position. A new tin neck sleeve and metal Napoleon medallion will be added to Courvoisier VSOP and Courvoisier XO, and Courvoisier VSOP will have a silk-screened label. Courvoisier XO will feature a heavyweight metal stopper and redesigned label which will include the use of gold foil.
All variants will come in a redesigned carton for synergy across the range.

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