Birds Eye Potato Waffles turn 30 this year, and the company is launching a mini version to celebrate the landmark. Mini Potato Waffles are expected to add value by appealing to new consumers. They are available in packs of 26 and there are 12 packs per case. The launch will be supported by national PR and a dedicated online campaign.

rrp: £1.69
tel: 020 8918 3200