AB InBev’s Stella Artois is launching limited-edition packaging to celebrate its partnership with The Championships, Wimbledon for the fifth consecutive year.  

The number one selling beer brand in the UK (Nielsen, Value Sales, YTD Data to 20.05.2017) will launch the limited-edition packs across varying formats from 7 May to 12 July, giving shoppers plenty of time to get into the spirit ahead of the tournament. The packaging unites the heritage and fan affection for both brands, with the Stella Artois classic crisp white background meeting the iconic purple and green of The Championships, Wimbledon.

Elevating the limited-edition packaging, Stella Artois is launching an on-pack competition across four bottle variants. The giveaway offers two VIP tickets to The Championships, Wimbledon for 10 winners. The winners will be granted access to the Stella Artois Hospitality Marquee and tickets for the either the Men’s or Women’s Singles Final.

To be in with a chance to win the tickets, fans need to purchase special Stella Artois competition packs and see if they contain one of the 10 white winning bottles. Once a lucky winner has found the bottle, they must enter the code found on the back of the bottle at experience.stellaartois.com, where they will receive confirmation for a pair of Finals tickets.

Alexis Berger, marketing director for Stella Artois Europe, said: “Stella Artois has a strong tie to The Championships, Wimbledon, with consumers and retailers alike seeing Stella Artois as the perfect accompaniment to watch the oldest and most prestigious tennis tournament in the world. This is why we are so excited to launch the VIP ticket giveaway, which will give shoppers the chance to visit the iconic event, as well as help to boost purchase in the off trade.”