AB InBev UK has launched Stella Artois Cidre into the UK market, with the first shipments expected in April.

Described as a premium crafted Belgian cider made from "apples fresh from the orchard", Stella Artois Cidre has a 4.5% abv and will be available in 568ml bottles and 440ml cans. The launch will be supported by a media and in-store campaign.

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