The Bulmers cider range has been boosted with the launch of a limited-edition Red Apple variety.
Cider brand White Lightning will disappear from shelves in April after supplier Heineken UK announced it is to pull out of the problem white cider category and concentrate on its premium brands.
Scottish Newcastle UK is launching the biggest ever press and poster campaign for Bulmers, its premium bottled cider, with a series of posters bearing the 'Squeezing the Best out of the British Summer' strapline.
BrewDog Planet Pale will replace its Pale Ale offering
Viper Hard Seltzer (4% ABV) is available in Lime and Cranberry variants.
The light and berry cocktails are targeting summer drinking occasions
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