Stella Artois Cidre, the premium cider from AB InBev UK, has launched its new variant, Cidre Pear.

The brew is made from a Belgian recipe using handpicked pears and boasts a ‘crisp, sophisticated and refreshing taste’. An integrated marketing campaign will run throughout the summer.

Stella Artois Cidre was launched last year, quickly establishing itself as the second largest premium apple cider in the off trade.

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