Scottish & Newcastle UK is launching the biggest ever press and poster campaign for Bulmers, its premium bottled cider, with a series of posters bearing the 'Squeezing the Best out of the British Summer' strapline. The campaign will also run in leading men's magazine titles including FHM, GQ and Empire together with The Guardian, The Independent and The Observer. The advertisements encourage people to use their initiative to make the most of the late summer sunshine.

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