Wrigley is adding a new flavour to its Starburst portfolio (Nielsen Scantrack Total Candy – Total Coverage MAT w.e. 05.11.2016) this January.
With four flavours - Strawberry, Raspberry, Blueberry and Cranberry – Starburst Very Berry is available in single (45g, RRP 49p), hanging bag (150g, £1 RRP PMP) and sharing pouch (192g, RRP £1.30) formats.
Berry flavours have a proven track record of driving growth in to the sugar confectionery category (Nielsen Scantrack 2015 vs. 2014) so new Starburst Very Berry will help retailers’ cash in on the fast growing flavour trend. Starburst flavour variants have proven to be 89% incremental to the brand (Nielsen Homescan Data up to we 06/12/14. Universe: Total Sugar Confectionery), and the launch of Starburst Very Berry is projected to drive nearly £4 million in retail sales as Wrigley looks to drive category growth.
Also available with a price flash on pack, retailers will be able to offer consumers even more value with a £1 RRP PMP hanging bag and 49p RRP PMP single pack format.
A wide range of POS material is available to retailers looking to support the launch.