Sprite is bringing back its tea-infused range of drinks - annually

Arriving just in time for summer, Sprite has announced the return of Sprite + Tea as an annual summer limited offering, establishing “a new seasonal ritual for the brand,” it said.

Originally inspired by viral consumer behaviour of fans steeping tea bags in Sprite, the drink initially debuted last summer, offering ”crisp, lemon-lime refreshment of Sprite blended with the classically refreshing flavour of tea.”

Now, following its proven success and popular demand, Sprite + Tea will return to shelves each summer year-over-year. Available in both regular and zero sugar options, Sprite + Tea is set to elevate any summer moment.

“We’re always listening to our consumers, but this particular phenomenon motivated us to explore how we could offer our own refreshing take on tea,” said Kate Schaufelberger, brand director for Sprite in North America, where the drink was first launched last summer.

Schaufelberger added: “Sprite fans love variety - not just in flavour - but in the ways we bring refreshment to life through unique multisensorial experiences that stay true to the essence of the brand.”