Coca-Cola Europacific Partners has expanded the zero sugar Monster Ultra range with a new guava flavoured variant, Monster Ultra Vice Guava.
Rolling out nationwide from late July, Monster Ultra Vice Guava will bring the taste of Miami to the chiller, with ripened guava flavour paired with the Monster Energy blend.
Monster Ultra Vice Guava will be available in plain and price-marked 500ml single cans at a recommended retail price of £1.75. The vibrant 80s inspired Miami vice can design is set to deliver maximum standout on shelf to drive sales.
Convenience retailers can request Monster Ultra Vice Guava POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store and online.
Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners, said: “Energy drinks continue to go from strength to strength and remain one of the most dynamic segments in soft drinks, with zero sugar innovation playing a central role in driving growth. That’s exactly why Monster Ultra continues to be such a powerful platform for retailers - combining bold flavours and a striking can design to appeal to more consumers, on more occasions.
“We’re confident that Monster Ultra Vice Guava will build on this momentum. Guava is a flavour consumers are increasingly seeking out, and it’s already proven to be a hit in the US. With a vibrant, stand-out can and a refreshing zero sugar taste profile, it’s perfectly placed to turn heads in the chiller, excite loyal Monster fans and bring new shoppers into the category.”
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