Carlsberg Britvic is to further expand its Pepsi range with an indulgent trio of ice cream-inspired flavours with zero-sugar sweetness.
The new, colas will be available in Cherry & Vanilla, Raspberry Ripple and Salted Caramel Ice Cream for “the ultimate summer treat,” the supplier said.
The unique new offering is set to give retailers a fresh opportunity to attract a generation of younger shoppers who’ve mastered the art of “intentional treating,” as well as boosting sales within the cola category.
With their classic Pepsi bases, the three new flavours add a creamy, sweet kick to the iconic recipe, re-imagining and remixing the nostalgic combination of cola and ice cream, and will step up as the “ultimate sweet treat for shoppers to enjoy across a range of occasions.”
Natalia Filippociants, SVP and general manager for Europe international beverages at PepsiCo, said: “Pepsi continues to innovate and bring unique flavours, as well as zero sugar offerings to retailers’ shelves, and this new launch only builds on that momentum.
“These new ice cream inspired flavours have been crafted with a younger generation in mind, designed to be a fun, zero sugar summer treat that’s a little unexpected – but in the best way.”
Munnawar Chishty, chief marketing officer at Carlsberg Britvic, added: “The addition of these new flavours is an exciting moment for the Pepsi brand. Shoppers are actively seeking soft drinks that offer great flavour and following in the success of its Strawberries ‘N’ Cream and Cream Soda flavours, we’re confident that the trio will continue to deliver.
“With its vibrant packaging, and nostalgic-inspired flavour line-up, the ice cream flavours will offer retailers an eye-catching proposition that stands out in-store and will aim to reach consumers across a range of missions, from on-the-go impulse buys to a treat to cool down in the summer heat.”
The new additions will be available in Tesco from 18 May, before a wider, nationwide roll out of the Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours from 14 July.
Each flavour will be available in a range of formats, including an eight-can multipack, as well as 500ml plain and pricemarked packs. The Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours will also be available in individual 330ml cans. The launch will be supported by a bold OOH campaign and sampling activity.
No comments yet