LR PMP Weenie Worms

Confectionery challenger brand Bebeto is tapping into the super sour trend with Fizzy Whizzy Weenie Worms.

Available in 150g sharing bag, the worms come in three flavours: Apple & Lemon, Strawberry & Orange, and Blackcurrant & Raspberry. Made with real fruit juice and natural colours, the halal-certified sweets come in plain and £1 pricemarked packs. Each shelf ready case contains 10 bags. The product is stocked at Bestway, Dhamecha, A G Parfett & Sons Ltd, James Hall & Company Limited.

Commercial director at Kervan Gida UK, Phil Hulme, said: “New Fizzy Whizzy Weenie Worms are poised to become a summer sensation, tapping into a booming sour confectionery market. Stocking up early guarantees an extended selling period, with their £1 price point capitalising on a +49% year-on-year demand.

“Offering a unique twist to traditional summer treats, these 150g sharing bags of Weenie Worms are perfect for impulse purchases, displayed on hanging bag fixtures or as part of summer displays. Expect shoppers to buy for self-treating and sharing, creating additional excitement for shoppers in-store this summer.”