Spar launches new festive range

Spar is launching its new own-label Christmas range for 2021. Branded in a festive red livery, the own-label range features dips, snacks and desserts, aimed at family gatherings over the festive season .

The range also includes the return of the retailer’s mince pies, including the all butter indulgent line, available in stores now.

Also returning is the Limited Edition Sandwich: Spar’s Turkey Feast will be back on the shelves on the 15 November, and will be joined by the brand new Brie and Cranberry sandwich, which is suitable for vegetarians.

The Limited Edition programme supports Spar’s year round partnership with Marie Curie with 10p from the sale of each sandwich going toward the charity.

Spar is also introducing its own label pigs in blankets and stuffing balls that will be available from 13 December to go alongside a main Christmas meal.

Spar UK brand manager Myles Mersh said: “We are anticipating a family festive season this year and as a result we are encouraging Spar stores to engage with customers as early as possible to ensure they are front of mind when it is time to purchase.

“Our 2021 Christmas range covers a number of new incremental SKUs and a wide range of customer missions over the festive period, including meal trimmings, antipasti, party food, food to go, dips, confectionery, desserts and more.”

Spar also recently launched a frozen range, aimed at consumers looking for a value solution and aim to reduce food waste.

This range includes party food such as Spar Curly Fries, Spar Potato Wedges and Spar Corn on the Cob.