Mars Chocolate Drinks and Treats is expanding its ice cream singles range with the roll-out of Skittles Cooler.
Available from this month in wrapped 100ml formats, the new product combines flavoured ice cream with crunchy pieces, wrapped in a strawberry fruit sorbet.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We are excited to introduce the Skittles Cooler to the freezer for 2019. With a winning combination of a much-loved confectionery brand, real fruit innovation and the category’s leading segment (wrapped handheld), we are sure that this new sku will soon become a firm favourite”.
Skittles Cooler joins the brand’s existing range of ice cream bars, including varianties from: Mars; Snickers; Maltesers Teasers; Galaxy Caramel; Bounty; and M&M’s Peanut.
The new Skittles Cooler Singles are available to retailers in cases of 20 and carry an rrp of £1.76 each.