Scandinavian Tobacco Group debuts STRÖM into UK market

Scandinavian Tobacco Group UK has entered the nicotine pouch category with the introduction of its first ever non-tobacco product. Originating from Sweden, the home of snus and most nicotine pouches, STRÖM, Swedish for stream or flow, is a premium nicotine pouch.

Launching in three flavours - Fresh Mint, Minty Orange and Juicy Berry - STRÖM will be available to retailers across Manchester for a six-month trial period between October to March, before being rolled out to other cities across the UK throughout 2023 and beyond.

STG will be supporting the trial in Manchester with a major marketing support campaign from October to December, which will give consumers the chance to see STRÖM advertised on buses, in the airport on video screens, in the train station, on the main roads, on the high streets, on street hubs and six sheet sites as well as phone boxes across Manchester.

STG’s UK country director Alastair Williams, said: “Nicotine pouch sales are really gathering pace and that’s why we’re really excited to pilot our STRÖM brand in Manchester before rolling out the product to the rest of the UK. Retailers would be forgiven for thinking that the nicotine pouch category is already quite crowded, but we’re coming to the market with something more authentic, premium and sophisticated than what is already out there.

“STRÖM offers a prolonged taste delivery which enables an extended flavour sensation for your mouth and throat, as well as providing an equal nicotine release for a consistent and smooth experience. We’re also excited to be putting a huge marketing spend behind our regional ad campaign to raise consumer awareness and drive sales.”