Scandinavian Tobacco Group (STG) UK has announced the launch of two flavour combinations for its growing XQS nicotine pouch portfolio.
The new Cola Lime and Fizzy Peach are available now, exclusively through the Vape Supplier website, with a strength of 8mg and competitively priced with an RRP of £5.50.
Both new flavours are beverage-inspired - very much on-trend with consumers at present. Fizzy Peach is a bright and bubbly addition, combining its peach flavour with a sparkling twist for a refreshing combination which really stands out on a crowded shelf. Meanwhile, Cola Lime brings together two fan-favourite tastes in one pouch, offering a bold, fizzy profile with zingy lime notes, STG says.
Whilst the majority of pouch sales are made in supermarkets, they’re growing fastest in the convenience channel, STG adds. Pouch sales have received a further boost since the ban on disposable vapes in the summer, with many former vapers now entering the category in the search for bold flavours.
STG’s UK head of marketing, Prianka Jhingan, said: “These latest additions to the range perfectly encapsulate what XQS is all about – matching flavours to deliver exciting taste sensations which are familiar, fresh, and ready to stand out. Both these new variants bring long-lasting big flavour energy which we know pouch users will love.”
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