Scandinavian Tobacco Group UK (STG UK) has added a new 17-pack format to its Signature Action cigarillo menthol range, available to retailers from August.
The expanded pack joins the existing two ten-pack offerings and features the same menthol flavour that has been synonymous with the brand since its launch back in 2020.
With an RRP of £9.89, including a £9.89 pricemarked pack (PMP) version, the new 17-pack delivers “exceptional value” to consumers, positioning it as the “most competitively priced option in the market”, said STG UK.
It also offers an “attractive margin” for retailers, reinforcing the brand’s commitment to supporting its trade partners with high-quality, high-demand products, it added.
STG’s UK Head of Marketing, Prianka Jhingan, comments, “The growing Signature Action cigarillo family is now three-strong with the arrival of these new 17 packs, and we’re confident this latest addition to the range will be a very welcome one.
”At the start of this year, we launched Signature Action Mix cigarillos into our portfolio, which contain two capsules combining the flavours of Berry and Mint, and now we are offering the original Action cigarillo in a larger pack too, along with a price-marked version,” said Prianka Jhingan, STG’s UK head of marketing.
”Retailers will know that it’s cigarillo sales which continue to drive the cigar category, so we urge them to get behind this launch and enjoy the profit margins.”
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