Sanpellegrino has launched a new range of organic sparkling flavoured tea drinks.
Sanpellegrino + Tea is designed to cater for the increasing number of shoppers looking for low or no sugar drinks and those who are trading up to more premium options (Kantar Worldpanel Out of Home, 12 w/e 31 December 2017).
The new line-up is available in two flavours; Lemon (Limone) and Peach (Pesca). Both variants are made using organic black tea extract, fruit juice and cane sugar. The drinks contain just 50 calories per can and fall below the threshold for the sugar levy.
Barbara D’Amico, international brands lead at Nestlé Waters, said: “We are delighted to launch the brand into a new subcategory for the existing Sanpellegrino fan base as well as introducing the brand to a new audience seeking a flavour-packed, premium sparkling tea experience.
“As a brand that is known, trusted and loved, we are delighted to be adding value to a soft drinks category that has seen new product launches double in 2017, contributing to overall category growth. We look forward to seeing the + Tea range joining the existing portfolio.”
The new launch is part of a wider brand awareness campaign for Sanpelligrino, kicking off later this year. The campaign will include digital engagement, experiential and sampling activities and in-store merchandising and print advertising. New disruptive POS has also been developed for retailers and wholesalers to help drive sales in store.
The new Sanpellegrino + Tea range is available now (rrp £1.20 per 25cl can)