Rollover is teaming up with Warner Bros. Pictures to celebrate the launch of DC studio’s highly anticipated new movie, Superman.
The collaboration will give consumers the chance to win prizes fit for a superhero, including a trip to Paris for an action-packed adventure for two.
Complete with striking point-of-sale (POS) and co-branded packaging across its famous Original hotdog, the partnership is aiming to drive both excitement and footfall across convenience and forecourts, Rollover says.
With the action-adventure film ready to hit the big screen on 11 July, the partnership is set to create a real thrill amongst both Superman and Rollover fans.
The big prize draw will see one lucky winner experience a trip of a lifetime, including the thrill of skydiving through virtual reality technology. In addition 60 additional winners will take home exclusive Superman memorabilia. From tote bags, to keyrings, beach towels, baseball caps, drawstring cape bags and alloy pins, each week of the campaign will see ten winners selected for each piece of exclusive merchandise.
A comprehensive social media campaign driving details of the partnership and prizes available will run alongside for ultimate awareness.
All consumers have to do is scan a QR code on the packaging across Rollover’s famous hotdog range and POS in-store. The code will direct consumers to Rollover’s Instagram, with a link in the bio which will enter consumers into a sweepstake.
Tony Owen, general manager at Rollover, said: “Celebrating Superman gives us a fantastic opportunity to elevate Rollover’s visibility in a different and impactful way. Both fun and bold, the two brands are a match made in heaven, and we can’t wait to create some excitement in the food-to-go aisle.
“We have worked hard with our partners to create incredible POS and packaging, to achieve ultimate impact and help to boost footfall for our retailers. From wobblers to bollard covers and posters, the activity is set to take sales to the next level with bold assets and unforgettable prizes that will create a real buzz.”
No comments yet