E-liquid producer Riot Labs has added six new supercharged flavours to its Riot X range.
The new lines hit shelves from today (22 July) and span six ’maximum intensity’ flavours which the producer claims deliver the “purest, punchiest hit of flavour on the market.”
Riot Labs points out that a significant 90% of the vape industry is based overseas, and that the fall out from Donald Trump’s steep tariffs on imports could see the UK flooded with cheap, unregulated and potentially harmful vapes entering the UK market.
Further highlighting the challenges faced by the industry, the new flavours are being launched with a pointed marketing campaign calling out the import market with the line “Made in our lab. Not in a sweatshop. No children were involved in the making of this product.”
Ben Johnson, CEO and founder, claims flavour availability in the vape sector is a massive opportunity to support those quitting smoking: “Hundreds of thousands of adult smokers continue to use vaping, proven to be the most effective quitting tool, as part of their journey.
“In a pivotal year, choice of flavour plays a crucial role in smokers turning to vaping to help them kick the habit and it’s the perfect moment to add new flavours to our Riot X range.”
The six-strong range includes Cherry Colada, Blue Razz Sour Watermelon, Mango & Blackcurrant Gelato, Pink Lemon & Lime, Strawberry & Banana Marshmallow and Sour Grape Chew.
Nicotine strengths of 5mg, 10mg and 20mg are available starting from an RRP of £3.99.
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