Riot Labs has added a nicotine-free e-liquid range to its portfolio designed for use with its Connex vape device.
The new 0mg range consists of four flavours; Blueberry Sour Raspberry, Pineapple Ice, Strawberry Blueberry Ice, and Cherry Cola, all carrying an RRP of £2.99.
The launch will be supported by the brand’s campaign tagline ’Cold Turkey Never Tasted So Good’ and will be available to retailers from today (14 May).
The nicotine-free liquid range would provide adults an easy-to-use alternative to disposables to quit smoking, said Ben Johnson, CEO and Founder of Riot Labs.
It comes at a crucial moment for the vape sector, added Riot Labs, with the impending disposables ban on 1 June set to push vapers towards alternative options to help them continue their quit-smoking journey.
“Amid increased government regulation on the sector and the impending disposables ban, we must not forget the hundreds of thousands of adult smokers who are currently using disposables, proven to be the most effective quitting tool, as part of their quitting journey,” added Johnson.
“Those people are now faced with having to learn an entirely new system, or find an alternative method to help them quit smoking altogether.”
The Connex device features a closed pod magnetic system and the ability to be recharged 500 times.
No comments yet