Radox, the UK’s number one washing and bathing brand from Unilever UK (Nielsen MAT, 23.03.18), is expanding its bathing portfolio with its new Me-Time collection.
Rolling out from mid-July, the Radox Bath Me-Time range includes Bath Salts (rrp £6.00), Bath Bombs (rrp £2.50) and Bath Oils (rrp £4.00).
The line-up is designed to appeal to the growing number of consumers who want a luxury bath-time experience as a way to destress after a busy day.
The oils contain vitamin E and are available in three variants: Revitalizing Eucalyptus, Caring Coconut and Soothing Rose.
The salts are made with 100% pure sea salt and are sold in two variants: Muscle Relax with Peppermint and Detoxed with Acai Berry.
The bombs are available in four variants: Tropical Mango, Dreamy Watermelon, Calming Lavender, and Pampering Rose.
James Griffin, marketing director for skin cleansing & care at Unilever UK, said: “Nearly half of people bathe to relax and recover, demonstrating that baths aren’t just relevant during the cold winter months but all year round. We also know that consumers shopping in the skin cleansing category like to experiment, which includes trying exciting new fragrances and different formats.
“The new consumer Bath Me-Time collection is designed to tap into both the recovery and experiential need states, providing a range of unique solutions for those seeking to improve their wellbeing with a luxurious bath experience all year round.”
The launch of the new Me-Time range is being supported with a below-the-line campaign, including in-store, PR and social media activity.