Soft drinks brand Radnor Splash has unveiled new Cherry and Summer Fruits variants to its range of still flavoured spring water.
The two new flavours add to the four existing ones in the brand’s still 500ml bottle range.
Radnor Splash sells at the rate of two units every second and is currently growing almost four times faster than the total flavoured water category and seven times faster than the market leader, it said.
The two new flavours are available in different formats to suit all channels, including a retail six-pack and 24-bottle foodservice packs. The bottles are 100% recyclable and made from 30% recycled plastic.
The brand, which has been a family favourite in UK households for over 20 years, is also enjoying a new premium look with colourful tethered crystal caps.
Chris Sanders, sales and marketing director of Radnor Hills, said: “Radnor Splash is one of our most exciting brands and it’s experiencing extreme growth, regularly outperforming the market. We’re delighted to introduce these two brilliant new flavours to our range both of which are perfect for summer.
“Summer Fruits, which evokes the taste of warmer British weather, is a highly popular flavour, while Cherry - which ranks among the top five fruit flavours in global food and beverage launches - is a flavour we’re launching on the back of huge consumer demand. Our new crystal caps also bring the look of our bottles bang up to date and we expect them to appeal to a wider market.”.
The two new flavours will be officially launched at next week’s Food & Drink Expo held at the NEC in Birmingham.
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