Dog food brand Cesar has introduced a puppy food.
Cesar Puppy Chicken & Rice with carrot topping is 100% complete, easily digestible and contains no artificial colours, flavours or preservatives. The puppy variety comes in 100g trays and has packaging which clearly differentiates it from the adult range. Mars Petcare is putting £2m behind support for the launch, which will include TV advertising from July, in-store activity and direct sampling.
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