Harding says they are a treat for the retailer, too. “Treats, chews and biscuits are a great way of increasing basket size with a product that doesn’t use up a great deal of space,” he points out.
“The treats, bones and chews market is growing quickly (+8.2%) as dog owners are looking for pet food products with added value, such as Bakers Dental Delicious, while £3.4m of dog biscuits were sold in the past year in the convenience channel.”
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