Beloved pie brand Pukka is launching a new Chicken Vindaloo Pie - its hottest launch to date.
The fiery new limited edition pie is set to spice up fixtures and “bring a whole new level of heat and full-on flavour to the pie aisle,” Pukka said.
Chicken Vindaloo is Pukka’s first-ever four-chilli rated pie, combining tender pieces of chicken with a fiery, rich Vindaloo sauce, packed with habanero and bird’s eye chilli for a serious kick. Encased in Pukka’s 144 layers of flaky puff pastry, each bite is set to ignite tastebuds with hot, aromatic spice and bold flavour.
Kicking off its launch just in time for a summer of football fever, the new pie joins stadium and sofa favourite Chicken Balti, giving football and curry fans a spicier recipe that’s long been synonymous with England international fixtures.
Isaac Fisher, CEO at Pukka, said: “Pukka and football go hand in hand, so there was no better time to launch this new pie as we head into a huge summer of international football, particularly when England fans relate Vindaloo so closely to the game. For so many fans, a Pukka pie is an important part of the match day, whether they’re in the stands or on the sofa, so we’re excited to bring a bold new flavour to fire up half-time.
“Launching at such a culturally relevant time, we knew this pie had to bring the heat, and it’s not for the fainthearted. We’re confident this launch will unite younger spice lovers, loyal pie fans and football fanatics, helping retailers drive excitement and incremental growth within the category.”
The new 205g pies carry and RRP of £2.25 an are available to convenience, and grocery multiples. The launch will be supported with marketing activity across PR, digital and shopper.
No comments yet