Premier Foods’ Mr Kipling and Cadbury Cakes ranges will both see new additions for Easter 2021.
Cadbury has launched the new Crème Egg Chocolate Gateau which caters to at home sharing occasions with family and friends.
Mr Kipling will also be adding two new products to its Easter line up with Lemon & Raspberry Mini Batts and Chocolate & Orange Easter Bunny Slices. The brand will also be expanding its Easter novelty cakes with the new Chocolate & Orange Easter Bunny Slices following the success of its novelty Egg Fancies which grew +179% in 2020 and will return in 2021.
The new products join returning Easter favourites from Premier Foods, like Mr Kipling Lemon Bakewells and Lemon Whirls, as well as Cadbury Mini Egg Nest Cakes and Mini Egg Choc Cakes.
Brand director of sweet treats at Premier Foods Mathew Bird said: “The new products launching across our two market-leading Easter Cake brands , attract a broad audience of shoppers to the category, by offering a variety of flavour combinations and formats. The impressive results delivered by the Cadbury Crème Egg range in previous years have presented us with an exciting opportunity to further extend this range, taking it to both individual and sharing formats we know work well already for our Mini Egg themed SKUs.”