Pot Noodle, the UK’s number one instant hot snack brand from Unilever (Nielsen, 20/0517), is launching two new flavours this July, inspired by popular dishes from across the globe.
Ready to eat in just four minutes, Chicken Korma and BBQ Pulled Pork have been carefully selected to tap into the growing trend of world food, whilst appealing to consumers who are looking to enjoy a quick-to-make tasty hot snack.
Available from July, the new flavours (rrp £1.19 per pot) will be supported by a £3m marketing campaign in line with the ‘You Can Make It’ Pot Noodle activity, which targets busy young go-getters and helps them spend less time cooking and more time chasing their dreams – because success doesn’t come on a plate.
Monique Rossi, Pot Noodle Marketing Manager at Unilever UK, says: “Pot Noodle is a trusted and much-loved brand, with over three Pot Noodle’s sold every second in the UK1. We expect these new flavours to excite our loyal Pot Noodle fans who are looking for something new to try; as well as attracting new consumers to the category who are looking for a quick and tasty hot snack inspired by world food recipes. The new variants tie in with our ongoing commitment to help give our ambitious consumers tasty and delicious food in four minutes.”
Packaged in the iconic Pot Noodle format, the new variants also benefit from an updated design featuring a textured effect and vibrant colour palette to provide optimum standout on-shelf.