Unilever has extended the Pot Noodle range to include a new Piri Piri variant.

Available in cases of 12, the 90g pots have an rrp of £1.10 and feature deep red and black packaging to highlight the ‘fiery flavour’. It is hoped that this new variant will increase the brand’s share as well as adding incremental sales to the £207m instant hot snacks category (IRI MAT value sales April 2013).

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