Pladis Carrs

Pladis has announced a £1m redesign and market relaunch for the Carr’s brand.

Aimed at inspiring shoppers to tuck into Carr’s range of premium crackers during snacking occasions which extend beyond the traditional cheeseboard, the brand’s refreshed packaging features artisanal foodie cues – complete with ‘why not try…’ serving suggestions curated by pladis’ lead chef, Mark Schomberg.

The revised packaging also points to Carr’s longstanding heritage with a new logo that focuses on the provenance of the product and brand.

Carr’s refreshed look comes alongside a range revision which puts premium ingredients and recipes at the heart of the brand. This includes the launch of new Carr’s Black Olive Melts, plus the addition of Crispbreads, Flatbreads and Ciabatta.

The new packaging – along with Carr’s Black Olive Melts (150g pack size, RRP: £1.49) – is available on-shelf now in convenience and wholesale.