Pladis has launched Flipz Peanut Butter in a new £1 Price-Marked Pack (PMP) format.
The new PMP aims to help retailers drive incremental sales among shoppers seeking sharing snacks which represent good value. It joins Flipz’ existing Milk Chocolate PMP, which was launched in August 2020.
“Now worth £12.6m, Flipz is a standout success story for pladis – and one which demonstrates the importance of continually bringing innovation to convenience store biscuit and snacking aisles,” said Jonathan Bull, marketing director – chocolate, cake seasonal at Pladis UK&I. “Flipz Peanut Butter, the latest PMP to join our Flipz line-up, reflects the important role we know PMPs play in driving impulse sales in convenience. As, despite accounting for only 12% of SKUs, PMPs represent an incredible three-quarters of sales in this channel.