PG Tips has revamped its entire range, the biggest in 19 years, with a brand new pack design to reaffirm its authority within the category.
Each pack continues to carry the bold colours of red, green and white, synonymous with PG Tips, but with a new contemporary logo to create greater stand out on shelf. Unilever hopes the new packaging will help to drive sales uplift amongst new and existing shoppers.
Kate Hearn, senior brand manager for PG Tips at Unilever UK, said: “We’ve listened to our consumers and redesigned our packaging to make the brand more relevant to shoppers, especially the younger consumer. We also believe that the clear, fresh new look, with a bigger and bolder PG Tips logo, will make it easier for shoppers to find their favourite tea brand in the busy supermarket aisle.”