Confectioner Perfetti Van Melle UK has brought its Mentos chewy sweets together with soft drinks brand Fanta to create an orange variant.
Mentos Fanta Orange singles (rrp 51p) are launching now in Spar, BP, Shell and Booker, followed by multipacks (rrp £1.29) launching in Asda at the beginning of June.
The launch of this first-ever global licensing offer for the Mentos brand will occur this summer in Europe and will continue into 2023. The limited edition line will be available to consumers in more than 50 countries across the globe.
Mentos Fanta Orange flavour will be supported globally by a strong in store activation and a communication campaign.
Mark Roberts, marketing and trade marketing director at Perfetti Van Melle UK, says: “We can’t wait to bring this delicious new twist on Mentos to the UK.
“Brand mash ups always perform really well when they bridge categories, and two cult favorites coming together in this limited edition is sure to be a hit and get sales fizzing.”
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