PepsiCo is offering retailers the chance to win juicy cash prizes as part of its first ever trade-exclusive juice activation. With a £5,000 cash prize up for grabs for one retailer and another 10 x £500 runner-up prizes on offer, the campaign will run across SKUs from PepsiCo’s Naked and Tropicana portfolios between now and 15 September.
To be in with a chance of winning, retailers simply have to buy any two cases from the range, scan the QR code or visit www.tropicana.co.uk/retailsummer, and upload an image of their receipt.
Impulse category management controller at PepsiCo Guy Harvey said: “This campaign provides a great opportunity for retailers to win some fantastic cash prizes after what has been an incredibly challenging year for so many. We are so thrilled to have a chance to give back and help our customers maximise their sales by encouraging them to stock up on bestsellers from our varied portfolio.”