PepsiCo is stepping up its support for convenience and independent retailers by launching a new £1.35 pricemarked pack (PMP) of its top-selling That’s Nuts flavours - Doritos Chilli Heatwave and Walkers Salt & Vinegar.
Arriving in stores this month in 60g packs, the launch aims to attract shoppers looking for “bold, great-tasting snacks inspired by popular crisp flavours, while also offering visible value,” the supplier said.
The new format builds on the success of last year’s launch, and aims to reach convenience store shoppers looking for a snack that doesn’t compromise on taste, to enjoy across a range of occasions. The PMP format is continuing to grow, particularly in crisps, snacks, and nuts, where value share increased in 2025 up from the previous year, Pepsico said.
The new launch will help to improve the appeal of That’s Nuts by clearly communicating value on-shelf to price-conscious consumers.
Ed Orr-Ewing, portfolio strategy lead at PepsiCo, said: “Since launching That’s Nuts in 2025, we’ve helped retailers rejuvenate the category attracting new and younger adult shoppers. We want to help retailers continue this momentum long-term by bringing our most popular flavours into PMPs.”
“We know consumers see PMPs and feel reassured they’re getting value, so our new packs will appeal to those looking for delicious snacks to enjoy who have value on their mind.”
The new PMPs join the brand’s existing five-strong range of 160g packs in their smaller 60g size.
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