Walkers Snacks has teamed up with Star Wars: The Mandalorian and Grogu with an unmissable on-pack promotion and limited-edition movie themed packaging.
In stores now, the activity will offer lucky shoppers the chance to win a range of prizes, including a holiday to Tenerife.
Running across 19 different selected single and multipacks of Wotsits, Quavers and Monster Munch, the collaboration will create excitement in stores by tapping into the combined popularity of three iconic snacks brands.
Star Wars boasts a broad, multi-generational fandom owing to nearly 50 years of cinematic heritage. Walkers is “giving these fans the opportunity to enjoy shared socialising moments with snacks that bring generations together,” it said.
Prizes up for grabs include one of two incredible holidays for four people to Tenerife, 1,000 pairs of VUE cinema tickets to see the new film, snack bag clips and a limited edition snacking tin. All shoppers need to do is purchase a promotional pack and enter via the QR code on the back of the pack to find out instantly if they’ve won.
Pete Cowie, Wotsits brand manager at PepsiCo, said: “We know family time is often hard to come by, which is why this new promotion is all about creating more opportunities for shared moments. We’re bringing fun and excitement to everyday shared moments as well as offering shoppers the chance to win prizes that will help them to spend more time with their loved ones.”
Walkers Snacks’ on-pack promotion is running until the 5 June across the grocery and impulse channels ahead of the film’s release on 22 May. It will be supported by a sampling campaign, the launch of Wotsits’ own social accounts and OOH activations.
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