From this month, supplier Rollover is expanding its hot food-to-go (FTG) range with the launch of the new Chicken Tenders Snack Box.
Featuring crispy chicken breast tenders, served with a sweet and spicy hot honey dip, the new addition will help retailers “meet the growing demand for convenient, protein-rich options that don’t compromise on flavour,” Rollover said. The new Snack Box brings together the hot honey and high-protein trends, adding a distinctive new option to the hot FTG category.
The chicken breast tenders are coated in seasoned breadcrumbs for a golden, crispy crunch, delivering a premium experience for consumers. Paired with an on-trend hot honey dip that blends sweetness with a kick of chilli, paprika and cayenne pepper, the launch “delivers a bold, flavour-led eating experience.”
Generational appeal
Tony Owen, general manager, said: “We know consumers - especially Gen Z and millennials – are increasingly looking for convenient, high-protein snacks that fit around their busy lifestyles without compromising on taste. That’s exactly why we created the new Chicken Tenders Snack Box.
“With hot honey continuing to grow in popularity, it felt like the perfect opportunity to bring something fresh and exciting to the category. By pairing it with our crispy chicken tenders, we’re giving retailers a new product that’s designed to drive trial, refresh their FTG offering and boost sales.
“We’re always looking at what’s next, creating products that tap into consumer trends while helping retailers to keep shoppers coming back for more.”
Rollover has also created a suite of POS to help make the new launch stand out, which is available to order from Rollover’s customer service and includes posters, shelf barkers, bollard covers and more.
Rollover Chicken Tenders Snack Box is available across convenience, retail and forecourts now, with an RRP starting at £3.50.
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