Panini is set to launch its new UEFA Road to Euro 2020 Official Trading card collection into convenience stores.
A new version of the company’s Adrenalyn XL trading cards, the collection is designed to showcase the top national teams in Europe and shine a spotlight on players from more than 10 countries across the continent.
Mike Riddell, managing director of Panini UK, said: “We are excited to announce the launch of the UEFA Road to Euro 2020 collection which features players from all the home nations as well as Republic of Ireland. With so many of the finals taking place in England, Scotland and Ireland this promises to be like a home tournament and is a must for all collectors.”
The new trading card collection (rrp £5.99 / starter packs | rrp £1.00 / trading card packets) will be backed by a multi-channel marketing campaign including national TV advertising.
Investment will also be put towards sampling nationwide as well as marketing across digital platforms and magazine cover mount activity. In addition, Panini will be promoting the range across PR and social media platforms, with widespread support for retail in terms of POS materials