Panini launches FIFA 365 2019 Sticker Collection

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Panini has announced the launch of a new FIFA sticker collection for the 2018/2019 football season.

Following the success of the company’s previous sticker collections, Panini’s latest collection features the world’s best players and teams, with a total of 446 stickers to collect.

Collectors can kick start their FIFA 365 2019 collection with a starter pack (rrp £2.99), which includes a 64-page album as well as 26 stickers. The collection also includes special, foil, holographic and action stickers - each individual sticker packet has an rrp of 70p.

The launch of the sticker collection is being supported by a multi-channel marketing campaign including; TV advertising, marketing across digital platforms, a national newspaper campaign, sampling and cover mount activity. Panini is aiming to support convenience retailers with POS and retail sampling initiatives.

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