One Stop has refreshed its chilled food, own label and food to go offering in response to changing customer needs, it says.
The reset promises to not only offer more breadth but “enhance the customer shopping journey with its updated merchandising flow,” it added.
Alongside bringing in a total of 78 brand new lines to their stores, from a variety of yoghurts, dinner and side choices to healthy on-the-go drinks, the convenience retailer has also revamped its own label sandwich design.
Nigel Prendergast, One Stop head of customer marketing, said: “Our sandwich packaging redesign is a project that we’ve been working on for a while. Customers will notice a modernised look, featuring more muted colours. The enhanced look brings a more premium feel for our on-the-go range, and we’re excited to extend the new design across our festive range and limited-edition products.”
Rebranded to The Deli, customers will also be able to pick up One Stop’s festive range which sees a Chicken, Stuffing & Cranberry sauce sub, a Pigs in Blankets sandwich and a Chicken, Bacon & Stuffing wrap from 20 October in the new range.
One Stop’s chilled food overhaul - launching from today (29 September) - will not only feature new products, but will also see 140 of its existing lines in desserts, dinner and snacking expanding to more stores across their estate.
“We’re thrilled to be increasing the range of popular products allowing more of our customers to enjoy these fantastic ranges,” said Henry Maulik, One Stop’s head of product.
The reset will also see an increase on prepared vegetables such as sliced leeks and cauliflower and broccoli florets, as well as introducing additional seasonal products such as brussels sprouts and parsnips.
The retailer’s franchisees will also have full access to the new and improved fresh range.
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