July will see a promotional push for Gillette Venus Riviera, the female disposable razor with a scented handle that has a summery fragrance. The orange razor is packaged in the Venus range's water-themed background and the advertising campaign will highlight the summer fragrance proposition. Venus Riviera four-pack has a rrp of £5.99.
GlaxoSmithKline Consumer Healthcare is launching Aquafresh Extreme Clean Purifying Mouthwash (rrp £2.49) to capitalise on the steady growth in the mouthwash category. It says the clear mouthwash kills 90% of bad breath-causing bacteria. A national TV campaign will back the launch.
Unilever UK's Sunsilk brand is investing £4m in a marketing campaign which sees the brand link with top girl band Girls Aloud. The campaign, running from this month, offers consumers the chance to win a £1,000 shopping spree every 24 hours. The spend supports the introduction of new variant Fresh and Flowing, designed for normal to greasy hair.
Bic has introduced Soleil Lady gel in a refreshing citrus blend, containing shea butter extracts and green tea for a revitalising and soothing shave. It adds to Bic's portfolio of shaving products which care for the skin and comes in a 150ml pack with a rrp of £2.49.
Building on the popularity of its 'Baby MD' brand icon, Velvet is sponsoring Channel 4's new Supernanny series, on air from this month. The link is intended to build brand awareness and exposure to Velvet's core target audience of mums, and is part of a £10m marketing spend for the brand in 2007.
Acering has extended its bigen range to include men's hair colourants. Bigen Men's Speedy Colour application is available in natural black, brown black, dark brown, natural brown and medium brown. It has a rrp of £4.99 and will be supported by a marketing package including TV advertising and sampling for all Acering hair colourants.
GlaxoSmithKline is brushing up the image of Aquafresh with new pack designs and a £1.5m TV campaign. A new logo appears across the range, along with contrasting colours for each variant. The packs also carry educational messages. In July, the TV slots will support the Aquafresh range of toothbrushes.
On shelf from July, the Vaseline Intensive Rescue skin care range will be supported by a £3.5m advertising and marketing campaign. The premium range has a new formulation designed to tackle dry skin and includes Moisture Locking Lotion 200ml, Relief and Repair Balm 100ml, Hydrating Foot Cream 50ml and Soothing Hand Cream 50ml.