Not Guilty is making its debut in the convenience channel with its new range of ‘better for you’ sweets.
As well as being vegan, organic and gluten-free, a percentage of the sale of Not Guilty sweets goes to charity through the ’1% For The Planet’ initiative.
The new products also come in Berry Good (mixed red fruit), Mi Colazon (cola), Be My Love (pomegranate), Lovely Tender (mixed fruit) flavours, and combine pectin and fruit extracts to create a soft texture.
Formats and pricing range from are 50g (rrp £1.25) and 100g (rrp £1.99), with Berry Good only available in the larger pack size.
Not Guilty sweets, part of Nature Shift food agency, are expected to hit stores from this month, following distribution from Suma, Tree of Life and Marigold. Future developments for the brand also include the launch of a sour range this winter.