Brioche Pasquier is redesigning its bakery range with a new look created to emphasise the brand’s French heritage.

Brioche Pasquier New Look Packs

The new packaging features clearer labelling and product information. A recipe has also been included on each pack to give shoppers cooking ideas.

The company has also changed the name of its Pains au Lait product to Brioche Rolls. The new look is also rolling out now across Brioche’s Croissants, Brioche Rolls with Chocolate Chips and Pains au Chocolat.

Matthew Grenter, sales manager for Brioche Pasquier, explained: “Our French heritage is an integral part of our company and our products, and we wanted to communicate this to our customers. We also wanted to let them know that we started as a family bakery and we still care deeply about the products we bake. The first bakery was opened in 1936 in Les Cerqueux, West France by Gabriel Pasquier, and the company continues to be run by members of the family.”

“We are delighted with the fresh French feel of the new packaging and believe it has the power to bring in new customers who will get a clearer, more compelling message about the company and our products from the information supplied. This is sure to help retailers develop their brioche and continental bakery offering and encourage customers to try and trust the Brioche Pasquier brand.”