Brioche Pasquier has partnered with Thorpe Park Resort for an on-pack promotion giving customers 2-4-1 entry tickets to the attraction.

The activity will run on six and eight packs of Pains au Lait and Pains au Lait with Chocolate Chips from September 1 until November 1. The discount is valid until October 2019 – consumers simply need to present the promotional pack at the ticket office and one free ticket per pack is available with each full paying adult.

Matthew Grenter, sales manager for Brioche Pasquier, said: “This is the second year that we have offered customers the chance to enjoy 2-4-1 tickets for Thorpe Park Resort which is one of this country’s premier theme parks.

“Last year was so popular we thought we would help families and friends enjoy another year of fun by repeating our offer. It’s a great deal for retailers too who will benefit from the added inducement for customers to buy our already extremely popular Pains au Lait.”.