Rowntree’s has announced the launch of its latest innovation, Jelly Tots Tangy. A “vibrant and playful twist” on the much-loved classic Jelly Tots, the new creation steps into the sour space, offering fans a flavourful experience combining nostalgia with tanginess.
Made with real fruit juice, the sweets are also vegan-friendly, appealing to a broader audience in the confectionery aisle. Packaged in a 140g sharing bag, Jelly Tots Tangy is aimed at the sharing market.
Hayley Nixon, senior brand manager for Rowntree’s, said: “We’ve taken a beloved classic and added a refreshing twist we believe will resonate with both new and loyal fans alike.”
Jelly Tots was originally launched in 1965 and celebrates its 60th birthday in 2025. The new Tangy line rolls out in stores nationwide from this month.
No comments yet