P&G’s homecare brand, Flash, has released a brand new advertising campaign featuring the iconic Queen song, ‘Flash’.
The TV and radio adverts will run until the end of the year. They show how Flash Multi Surface Concentrated Cleaner, as well as the rest of the Flash range, ‘clean up the impossible’.
In the comical new TV advert, a puzzled white pooch wanders the spotless house singing ‘Where the hell has all the mud gone?’ While his owner tunefully replies ‘Flash A-ha, it works miracles’.
The advert can be watched online at: http://youtu.be/BIR5dNN7o1w
Nik Ganich, home care brand manager at P&G UK & Ireland, said: “Retailers can expect an increase in demand for Flash products over the coming months once consumers see and hear the adverts. The campaign will reach 77% of the UK population and with such a catchy, well-known sound track, we’re confident it will work miracles for store sales.”
Flash has a 38.9% value share within the channel, which is equivalent to £4.5million worth of sales in 12 months (L12M IRI data Independent Symbol Groups end Jun 2016).