Nestlé Waters is introducing new emoji bottles to its Nestlé Pure Life portfolio, in a bid to inspire children to drink more water.
The launch is the first in a set of limited edition bottles that the brand will be producing throughout the year and follows the success of Nestlé Pure Life Super Hero bottles which hit the market in 2016.
In store now, the emoji range includes four designs across the brand’s 33cl sized bottles, which have an rrp of 50p.
With just 22% of a child’s daily fluid intake coming from water and 65% of children aged five to 16 not drinking enough water, Nestlé Waters is keen to encourage children to stay hydrated, by providing them with a fun ‘water buddy’ Silika Shellie, head of category and shopper development at Nestlé Waters said.
“Bottled water is the fastest growing segment within the £7.3bn soft drinks category and we’re confident that our new fun range of bottled water will help retailers to drive sales in store and appeal to new shoppers,” she added.