Nestlé is shaking up its Christmas range for this festive season with the addition of five Smarties penguin lines.
Each one features brightly coloured packaging, a milk chocolate shell and comes filled with mini Smarties. Available in a host of sizes and as a gift set, the penguins are designed to target the treat, gift and stocking filler market.
Convenience stores will also be able to stock-up on Nestle’s Quality Street advent calendar, which has been revamped and now features a caramel chocolate brownie sweet.
Also new for Christmas 2019 are giant tubes of Rowntree’s Randoms and Rowntree’s Randoms Squish’ems and a 690g sharing tub of Rowntree’s Randoms. They will sit alongside returning seasonal products and giant tubes containing some of Nestlé’s most popular chocolates and sweets.
Commenting on the range, Jon Smith, senior brand manager for Christmas confectionery, said: “We’re particularly excited to introduce our Smarties penguins for Christmas 2019. Available in a variety of sizes and price points, their bright colours and the mini Smarties inside make them a standout addition to the kid’s novelty market. We can’t wait for you to shake them home today!”
“Meanwhile our wide selection of advent calendars, tins, tubes and tubs mean there really is something for everyone to enjoy, whatever their favourite Nestlé brand may be.”